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Coors uses Wayne

Published on .

Coors Brewing Co. Thursday night on NBC's "Friends" breaks a 30-second TV spot for Coors Light beer, featuring the first commercial use of the late John Wayne's likeness since 1976. The spot, by Foote, Cone & Belding, Chicago, includes computer-manipulated footage from Mr. Wayne's 1966 movie, "Cast a Giant Shadow."

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