×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coors uses Wayne

Published on .

Coors Brewing Co. Thursday night on NBC's "Friends" breaks a 30-second TV spot for Coors Light beer, featuring the first commercial use of the late John Wayne's likeness since 1976. The spot, by Foote, Cone & Belding, Chicago, includes computer-manipulated footage from Mr. Wayne's 1966 movie, "Cast a Giant Shadow."

In this article:
Most Popular