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Coppertone signs Gabby Reece

Published on .

Volleyball star and model Gabrielle "Gabby" Reece will star in a national ad campaign beginning next month to introduce Coppertone Oil Free products, sunscreens designed for teens and young adults. The line, from Schering-Plough HealthCare Products, Liberty Corner, N.J., is designed not to clog pores or cause breakouts. TV, print and radio will back the introduction. Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, is the Coppertone agency.

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