COPY CHASERS ADVICE IN BOOK

Published on .

CHICAGO-A book based on the Copy Chasers criteria, the guiding principles of business-to-business advertising in Advertising Age's Business Marketing for nearly 60 years, has been published by NTC Business Books.

"Copy Chasers on Creating Business-to-Business Ads" was written by Edmund O. Lawler, captain of the Copy Chasers panel of advertising experts. The 220-page hardcover book costs $39.95 and can be ordered by calling NTC at 1-800-323-4900.

The former managing editor of Business Marketing, Mr. Lawler is co-author of "Marketing Masters: Secrets of America's Best Companies," published by HarperBusiness.

The Copy Chasers book features critiques of nearly 100 ads that epitomize particular Copy Chasers guidelines for effective advertising. The book also includes case histories of 10 award-winning campaigns explained by the creative directors of leading business-to-business ad agencies.

In this article:
Most Popular