CORN CHIPS (CHART)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Fritos $223.0 2.4 85.5 82.5

2 2 private label 11.6 2.2 4.4 4.3

3 3 Planters 4.3 -7.5 1.7 1.8

4 11 Skinny 3.2 167.2 1.2 0.4

5 5 generic 2.6 -22.8 1.0 1.3

6 4 Pringles 2.0 -54.8 0.8 1.7

7 8 Golden Flake 1.6 -15.6 0.6 0.7

8 10 Moore's 1.5 -5.9 0.6 0.6

9 9 Tom's 1.4 -25.1 0.5 0.7

10 7 Wise 1.4 -39.7 0.5 0.9

Total corn chips 260.8 -1.2 100.0 100.0

Dollars are in millions for 52 weeks ended April 9, 1994

Though competitors floundered, corn chip kingpin Frito actually increased sales last year, pushing its brand's share past the 85% mark. Nearly all other brands dipped, with the exception of private-label products and a low-fat, low-calorie line from Skinny Snacks of Fort Myers, Fla.

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