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Published on .

Headquarters: Littlehampton, England.

Worldwide retail sales: $666 million (for the fiscal year ended Feb. 28, 1994).

Pre-tax profits: $43.5 million.

Leadership: Anita Roddick, CEO; Gordon Roddick, chairman.

Ad spending: None.

Recent successes: Colourings cosmetics, Mother & Baby product range, Mostly Men products; introduced Lipscuff pineapple-flavor lip exfoliator in February and built it into a top brand; introduction of Tea Tree facial and body wash.

1994 challenges: To maintain its image as a socially responsible company, to continue to distinguish its products from competitors'.

Source: Body Shop, NatWest Securities

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