Sales: $611 million.
Leadership: Mark Knox, chairman; John Partridge, president; John Borden, exec VP; Cathy Hickman, VP; Roger Gullickson, group director-marketing.
Total ad spending: Estimated $40 million.
Ad agencies: D'Arcy, Masius, Benton & Bowles, Bloomfield Hills, Mich.; J. Walter Thompson USA, Detroit for 800-SEND-FTD.
Recent success: Adopting and marketing an 800 number to become more accessible to consumers.
1994 challenges: FTD members must vote whether to approve a merger of its association with Perry Capital. The hope is that an infusion of capital and an increased emphasis on marketing will enable FTD to better compete with a growing number of floral delivery alternatives and other merchants who sell flowers.
Source: Advertising Age and company reports