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CORPORATE CLOSE-UP HANNA-BARBERA (CHART)

Published on .

Headquarters: Hollywood, Calif.

Sales: Turner Broadcasting System, which owns Hanna-Barbera, won't disclose revenues.

Leadership: Fred Seibert, president; Jed Simmons, exec VP; Sally Prendergast, VP-marketing; Tom Barrecca, VP-Hanna-Barbera Enterprises; Bill Burnett, VP-creative core; Amanda Seward, VP-business affairs; Jeff Holder, VP-development; founders Joe Barbera and William Hanna hold honorary chairman posts and still produce cartoons.

Marketing budget and key agencies: Hanna-Barbera has no advertising budget or agency. Within Turner, Hanna-Barbera works with its various other sister units-the Cartoon Network, Turner Network Television, Turner Home Enetertainment-in the development and implementation of marketing plans for its products and programs.

Recent successes: Collaborating with Amblin Entertainment and Universal Pictures on the marketing and licensing of last year's "The Flintstones" movie; reacquiring the syndication rights to "The Flintstones" cartoons after 14 years.

Challenges: Pumping new life into old properties like "Jonny Quest," "The Jetsons" and "Huckleberry Hound"; developing new franchises out of a batch of new cartoons and characters to be introduced during the next two years.

Source: Advertising Age and company reports

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