CORPORATE CLOSE-UP KMART

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Headquarters: Troy, Mich.

Sales: $34.2 billion for fiscal year ended Jan. 26.

Leadership: Joseph Antonini, chairman, president and CEO; Donald Keeble, exec VP-merchandising and operations; Paul Hueber, senior VP-sales and operations; Michael Wellman, VP-marketing.

U.S. retail groups: Kmart, Borders-Walden, Builders Square, OfficeMax, the Sports Authority.

U.S. ad spending: $293.9 million in 1993.

Lead agency: Ross Roy Communications, Bloomfield Hills, Mich.

Recent success: Analysts give positive marks for a decision to sell majority stakes in OfficeMax, Borders-Walden, and The Sports Authority to raise money for Kmart stores' renovation.

Problem spots: Company showed a net loss of $974 milion for 1993; angry stockholders questioned whether Mr. Antonini should remain in charge.

1994 challenge: Return to profitability by concentrating on Kmart core stores and the rollout of Super Kmart Centers.

Source: Advertising Age and company reports

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