1993 sales: $14.2 billion.
Leadership: Michael Quinlan, chairman-CEO; Edward Rensi, president-CEO, USA; James Cantalupo, pres- ident-CEO, international; Paul Schrage, senior exec VP-chief marketing officer; David Green, senior VP-marketing.
Total U.S. ad spending: $410.5 million in 1993, down 1% from 1992.
Recent successes: Launching super size Extra Value Meals boosted check averages and halted a similar move from Burger King; executed global promotions through World Cup and "Flintstones" tie-ins.
1994 challenges: Cutting back on local agencies and standardizing promotions to save media dollars; accelerating development of alternative locations; combating increased competition from Burger King; continuing rapid growth abroad.
Source: Advertising Age and company reports