Sales: $30.296 billion for the 12 months ended June 30, 1994.
Leadership: Edwin L. Artzt, chairman-chief executive; John Pepper, president; Durk Jager, exec VP; Robert Herbold, senior VP-information services and advertising; Robert Wehling, senior VP-public affairs; and L. Ross Love, VP-advertising.
1993 U.S. ad spending: $2.4 billion.
Recent successes: Laundry detergent worldwide volume up 14% in past three years; Pantene Pro-V becomes No. 1 haircare brand in world; Aleve in less than three months jumps to No. 3 spot in analgesic market; Sunny Delight fruit drink volume triples since 1989, moving from a 23% share to a 37% share.
Challenges: Reinvigorate diaper business to get Pampers brand growing again; energize Max Factor line; continue product innovation in mature markets to stimulate growth; restore employee morale after corporate downsizing and plant closings.
Source: Advertising Age and company reports