CORPORATE CLOSE-UP: PROCTER & GAMBLE (CHART)

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Headquarters: Cincinnati, Ohio.

Sales: $30.296 billion for the 12 months ended June 30, 1994.

Leadership: Edwin L. Artzt, chairman-chief executive; John Pepper, president; Durk Jager, exec VP; Robert Herbold, senior VP-information services and advertising; Robert Wehling, senior VP-public affairs; and L. Ross Love, VP-advertising.

1993 U.S. ad spending: $2.4 billion.

Recent successes: Laundry detergent worldwide volume up 14% in past three years; Pantene Pro-V becomes No. 1 haircare brand in world; Aleve in less than three months jumps to No. 3 spot in analgesic market; Sunny Delight fruit drink volume triples since 1989, moving from a 23% share to a 37% share.

Challenges: Reinvigorate diaper business to get Pampers brand growing again; energize Max Factor line; continue product innovation in mature markets to stimulate growth; restore employee morale after corporate downsizing and plant closings.

Source: Advertising Age and company reports

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