×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CORPORATE CLOSE-UP: REVLON (CHART)

Published on .

Headquarters: New York.

Sales: $1.587 billion* for fiscal year ended Dec. 31.

Leadership: Ronald O. Perelman, chairman-CEO; George Fellows, chairman, Revlon N.A.; Howard Gittis, vice chairman.

U.S. ad spending: $46.5 million in 1993, according to Competitive Media Reporting.

Lead agency: Tarlow Advertising, New York.

Recent success: Recently improved share in key cosmetics categories thanks to new-product introductions, key executive recruitments and color cosmetics advertising that distinguishes Revlon from the competition.

Problem spots: $2.082 billion* in debt amassed by Revlon Consumer Products Corp. and holding company Revlon Worldwide Corp. leaving company highly leveraged; a changed outlook for company by Standard & Poor's Ratings Group because of disappointing financial performance; and a trademark infringement suit by Procter & Gamble Co. Revlon disputes validity of both actions. Another question mark: Revlon's standing in the cosmetics rotation lineup of major magazines due to a contretemps with Hearst Magazines.

*According to 10K as of Dec. 31 for Revlon Worldwide Corp.

Source: Advertising Age and company reports

In this article:
Most Popular