Sales: Bicycle division, $130 million for 1994, up 18% from a year earlier; fitness division, $30 million, up 20%.
Leadership: Chuck Ferries, chairman; Tom Stendahl, president; Skip Hess, VP-bikes; Kevin Lamar, VP-fitness; Rob Schuham, director of marketing-fitness; Gregg Bagni, director of marketing-bikes; Rick Bradham, VP-parts & accessories.
Recent successes: The Homegrown racing and mountain bike and the Cruiser, featuring the original 1955 design, lines are in demand. The parts & accessories division's sales of $20 million are up 30%.
Challenges: Attract cycling fanatics and the dollars they spend to the Schwinn brand.
Source: Advertising Age and company reports