×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CORPORATE CLOSE-UP: TRIARC (CHART)

Published on .

Headquarters: New York.

Sales: $537.5 million for the six months ended July 31.

Leadership: Nelson Pelz, chairman-CEO; Peter May, president-chief operating officer; John Carson, president-CEO, Royal Crown Cola Co.; Don Lenehan, senior VP-marketing, Royal Crown Cola Co.; Don Pierce, president-CEO, Arby's; Terry Davenport, senior VP-marketing, Arby's.

1993 U.S. ad spending: Arby's, $30.3 million; Royal Crown Cola Co., $3.8 million.

Recent successes: Relaunch of RC and Arby's brands with boosted ad spending; impressive recruitment of new marketing executives.

1994 challenges: Attempt to boost dinner sales by combining the recently purchased Long John Silver's chain with the Arby's brand in more than 600 stores; commence plans to significantly expand Arby's outside the U.S.; stem the slide of RC's market share by hitting the brand's new Generation X target; improve relations with RC bottlers.

Source: Advertising Age and company reports

In this article:
Most Popular