CORPORATE CLOSE-UP: UNITED STATES POSTAL SERVICE (CHART)

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Headquarters: Washington

Corporate revenues: $47.4 billion for the 12 months ended Sept. 30, 1993.

Net loss: $1.8 billion.

Mail volume: 171 billion pieces.

Career employees: 691,723.

Leadership: Marvin Runyon, postmaster general-CEO; Michael S. Coughlin, deputy postmaster general; William J. Henderson, exec VP-chief operating officer; Marc B. Solnick, manager of advertising and promotions; Larry M. Speakes, VP-corporate relations. (Chief marketing officer post is vacant.)

Total U.S. ad spending: $70 million to $90 million.

Ad agency: Young & Rubicam, New York.

Strengths: Universal service and pricing and six-day-a-week delivery; 40,OOO post offices; lowest price postage in the world; monopoly on first-class mail service; free address forwarding; has own law enforcement agency.

Problems: High labor costs; competitive pricing pressure but federal law limits response; market share losses due to new technology products such as fax and computer e-mail; congressional involvement-especially in burdening the agency with additional debt; delivery problems; public entity subject to criticism.

Source: Advertising Age and company reports

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