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CORPORATE CLOSE-UP

Published on .

Headquarters: New York

Sales: $515 million in 1994, up 24% from '93.

Leadership: Ronald Perelman, chairman; William C. Bevins, president-CEO; Terry Stewart, vice chairman; Jerry Calabrese, president, Marvel Comics Group; Stan Lee, Marvel Comics founder and chairman, Marvel Films.

Marketing spending: Undisclosed.

Recent successes: Acquisition of rival Malibu Comics and trading card marketer Skybox International; division of its characters into six separate families, allowing for greater creative and marketing flexibility; turning successful comic book franchises like Spider-Man and X-Men into hit cartoon series, videogames and licensed consumer products.

Challenges: Bolster comic book and trading card businesses after decreases in circulation and sales in '94; prepare newly acquired Heroes World to handle Marvel's national distribution by July.

Source: Advertising Age and company reports

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