1994 revenues: $5 billion; operating profit $307 million
Leadership: Jorma Ollila, president-ceo
Percent of sales gernerated outside Finland: 87%
Number of employees: 26,000
1994 advertising spending: $128 million
Recent successes: Consolidated various TV brands into one Nokia label; increased mobile phone sales 64% in the first eight months of 1994.
1995 challenges: Restoring its TV business to profitability, expanding telephones into new markets.
Source: Advertising Age International and company reports