CORPORATE CLOSE-UP

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Headquarters: Helsinki

1994 revenues: $5 billion; operating profit $307 million

Leadership: Jorma Ollila, president-ceo

Percent of sales gernerated outside Finland: 87%

Number of employees: 26,000

1994 advertising spending: $128 million

Recent successes: Consolidated various TV brands into one Nokia label; increased mobile phone sales 64% in the first eight months of 1994.

1995 challenges: Restoring its TV business to profitability, expanding telephones into new markets.

Source: Advertising Age International and company reports

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