CORPORATE CLOSE-UP

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Headquarters: Atlanta.

Revenue: $19.4 billion (est.).

Delivery volume: 3 billion parcels and packages.

Leadership: Kent C. "Oz" Nelson, chairman-CEO; James P. Kelly, VP-chief operating officer; John W. Alden, senior VP-business development.

Ad spending: UPS is privately held and would not disclose figures.

Agencies: Ammirati & Puris/Lintas, New York (domestic); McCann-Erickson Worldwide, London (international).

Recent successes: Entrance into same-day delivery in second quarter when purchase of SonicAir is complete; expansion of product line that is widely regarded as the broadest in the industry.

Challenges: Make money internationally; convince home delivery market they aren't second-class citizens; increase domestic opportunities; continue to roll out new electronic and online products.

Source: Advertising Age and company reports

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