New corporate I.D. for Holiday chain

Published on .

Most Popular
Holiday Hospitality, Atlanta, franchiser of 2,600 Inter-Continental, Crown Plaza, Holiday Inn, Holiday Inn Express and Stay- bridge Suites properties, changed its corporate name to Bass Hotel & Resorts. Holiday Hospitality is owned by Bass PLC. A new logo debuts this month.

Copyright May 1998, Crain Communications Inc.

In this article: