Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New corporate I.D. for Holiday chain

Published on .

Holiday Hospitality, Atlanta, franchiser of 2,600 Inter-Continental, Crown Plaza, Holiday Inn, Holiday Inn Express and Stay- bridge Suites properties, changed its corporate name to Bass Hotel & Resorts. Holiday Hospitality is owned by Bass PLC. A new logo debuts this month.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: