Corporate name changes on rise

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Identity management consultancy Anspach Grossman Portugal, New York, said 593 companies made corporate name changes during the first six months of 1995--up 5% from the first half of 1994. Mergers were responsible for some of the changes, notably Lockheed and Martin Marietta becoming Lockheed Martin Corp. Some 145 corporations adopted new names to communicate a change in direction, to reflect broadened or consolidated operations, or to simplify a familiar name. Sunbeam-Oster is now Sunbeam Corp.; The Travelers Inc. changed to Travelers Group; the Bayer name returned to the U.S. and Miles adopted it; Ashland Oil dropped "Oil" in favor of Ashland Inc.; Greyhound Financial changed its name to Finova Capital; and Rochester Telephone switched to Frontier Corp.

Copyright July 1995 Crain Communications Inc.

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