TV Spots of the Week | Media Player

CORPSE STARS IN TV SPOT

And Other Current TV Commercials of Note

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Macintosh
What Corpse?
Client: Marin County Cancer Project
Brand: Public Health
Title: "Dipsea"
Agency: Goodby, Silverstein & Partners

Taking a bare-knuckles approach to an anti-cancer public health announcement assignment, Goodby Silverstein went for a corpse on the ground that everyone overlooks. Stark and creepy, but effective.

Propaganda Offensive
Client: U.S. State Dept.
Brand: Islamic World Promotion
Title: "Shared Values"
Agency: McCann-Erickson

This is from the first wave of the U.S. government's TV propaganda campaign aimed at the Islamic world.

Barbie Reincarnated
Client: Mattel
Brand: My Scene Barbie
Title: "Yada Barbie/Madison"
Agency: Peterson Milla Hooks

The lastest reincarnation of the Barbie doll is about to hit the shelves. Making this one different is that the doll is more down-to-earth than busty and is meant to appeal to older girls.

The Business Genie
Client: IBM
Brand: E-Business on Demand
Title: "Genie"
Agency: Ogilvy & Mather, New York

An Arabian Nights-like magic lamp is the star of this slyly humorous and highly memorable spot that takes place in a corporate boardroom.

Self-Massager
Client: Waterpik
Brand: Accureach Massager
Title: "Stressball"
Agency: Ground Zero, Los Angeles

Aimed at the muscularly knotted, this peculiar product's spot wants to unbend all you harried office workers.

WEEK'S MOST REMEMBERED SPOT
Chicken Dance Elmo
Client: Toys 'R Us
Brand: Toys 'R Us
Title: "Chicken Dance Elmo"
Agency: Leo Burnett, Chicago

The talking giraffe is back for another season at Toys 'R Us. Join the press conference in progress. This spot received the highest consumer recall score for the period of Oct. 14-27 in the bi-weekly Intermedia Advertising Group survey.

Invisible Mazda 6
Client: Mazda
Brand: Mazda 6
Title: "Dusty 6"
Agency: Doner, Southfield, Mich.

Zoom, zoom, zoom, a mysterious vehicle is shrouded in its own high-speed dust storm as it carooms across the desert. But what does it look like? This Mazda 6 teaser suggests you tune in next time to find out.

Peep Show
Client: Mercedes Benz
Brand: C-Coupe
Title: "Peep Show"
Agency: Merkley Newman Harty & Partners

This porno peep show sendup features drooling males who pony up quarters to keep looking at the car behind the glass.

Honda's New Element
Client: American Honda Motor Co.
Brand: MY03 Element
Title: "Surf"
Agency: Rubin Postaer & Associates

Designed for the outdoor sloppy life, the new Honda Element SUV can be washed out with a hose. Beach sand and river mud just slosh out the back.

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