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GETTING IT CORRECT

Published on .

A little girl uses Manco's Duck brand Correct-It dry correction film to alter a grocery list, swapping "ice cream" for brussels sprouts. The TV spot, which breaks today, will run in eight markets and is the first effort from DDB Needham Worldwide, Chicago, for the company. It ends with the girl shopping in the supermarket with her dad, who reads off the revised list incredulously "Mom wants me to get a pony?" The theme is "Get the duck to do it."
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