Dentsu Inc.'s worldwide capitalized billings total among the World's Top 25 agency brands should have been $11.8 billion, not $12.3 billion.
Daiko Advertising, Osaka, had gross income of $202.7 million, up 11.4%, on billings of $1.6 billion, ranking it No. 3 in Japan and No. 17 among the world's largest ad organizations.
Euro RSCG Group Germany, Duesseldorf, was omitted from the Germany agency ranking. With gross income of $42.3 million in 1994, down 5.2%, the agency would rank No. 11. Agency billings were $282.4 million.
Advertising Age omitted two Grey agencies. Milano & Grey had gross income of $24 million, up 1.3%, on billings of $176.4 million, to rank No. 5 in Italy; Grey Amsterdam had gross income of $13.9 million, up 6.8%, on billings of $92.9 million, to rank No. 9 in the Netherlands. CSS & Grey, Beirut, listed with no returns, had gross income of $461,250, up 321%, on billings of $3.1 million, to rank No. 8 in Lebanon.
Unaware that totals submitted by Grey's four Middle East operations were in dollars, Advertising Age converted them a second time. Correct totals for the agencies: CSS & Grey, Kuwait, $322,500 in gross income, up 18.8%, on billings of $2.15 million; CSS & Grey, Beirut, $461,250, up 321%, on billings of $3.1 million; CSS & Grey, Jeddah, $1.1 million, up 1.1%, on billings of $7.3 million; and CSS & Grey, UAE, $765,000, up 26.2%, on billings of $5.1 million. Grey holds a minority interest in each.
Saatchi & Saatchi submitted incorrect figures for Sista's Private, Bombay. The correct numbers are $2.3 million in gross income on billings of $18.4 million. Saatchi took a 10% stake in the shop in '94.
Publicitaria Inter-America, the Lintas shop in Santo Domingo, resubmitted its returns as $1.22 million in gross income on billings of $8.14 million. The billings total appeared as the agency's gross income in the report.
DDB Needham failed to submit returns for The White House, Cape Town, a non-equity affiliate with gross income of $3.5 million, up 12.9%, on billings of $21.2 million.
Far East Advertising, Bangkok, 10% owned by DDB Needham, should have ranked No. 6 in Thailand with gross income of $8.37 million, not the $837,000 attributed to the agency by DDB Needham, which supplied the figure.
DMB&B Moscow had gross income of $4.8 million, up 308%, on billings of $51.6 million, ranking DMB&B as Moscow's No. 1 agency. Figures from the agency's parent had omitted three zeros.
J.N. Leoussis, Athens, did not report its figures in time. The agency had gross income of $3.6 million, down 3%, on billings of $10.3 million.
Basic Advertising, Manila, had gross income of $6.6 million, down 0.5%, on billings of $43.7 million, ranking Basic No. 3 in the Philippines had its returns been submitted in time. Basic in March '94 bought back the 30% Foote, Cone & Belding held in the agency.
BBDO failed to submit totals for three Eastern European shops: BBDO Warszawa, 100% owned by BBDO, had gross income of $1.38 million, up 108%, on billings of $14.3 million; Graffiti/BBDO, Bucharest, 20% owned by BBDO and returning gross income of $1.2 million, up 43%, on billings of $5.2 million; and Graffiti Sofia, gross income of $172,000 on billings of $1.02 million. The Bulgarian shop was founded in mid-'93 and is affiliated with BBDO on a non-equity basis.
Gross income and year-to-year growth numbers for Ogilvy & Mather agencies in four countries should have read: Belgium, $15,194,000, down 5.1%; China, $4,774,000, up 56%; France, $47,356,000, up 8%; and Kenya, $860,000, up 60.6%. Billings totals for four O&M shops should have been: Belgium, $121,082,000; Greece, $77,928,000; Norway, $48,132,000; Russia, $19,791,000.
The billings breakout for CommonHealth USA's six agencies in the WPP profile should have reported Thomas Ferguson Associates at $201 million rather than $20 million. That volume annoints Ferguson, rather than Gillespie, the largest shop in Central New Jersey, 13th ranked ad market in the U.S. (see chart, Page S-20).
Waldbillig & Besteman, Madison, Wis., had gross income of $3.9 million, up 4.6%, on billings of $25.8 million. Its data were received too late to make the ranking