CORRECTIONS

Published on .

In "Prime-time upfront hits $5.8 billion as NBC surges" (June 10, P. 6), the quote about recently targeting 25-to-54-year-olds should have pertained to CBS and been attributed to CBS President of Network Sales Joe Abruzzese.

In "Content sites enjoy benefits of licensing" (June 10, P. 30),

Ripley's Believe It or Not! and Penguin Books' "The Secret Language

of Birthdays" are still prospective clients of SiteSpecific. Neither

has signed on as a licensing client yet.

In the chart accompanying "Ziff's latest Net assault: Internet

Magazine" (June 10, P. 32), the price of a one-time full-color ad

for International Data Group's Web Master should have been $12,950.

The $4,000 price cited is the color add-on cost to a b&w page.

In "Cereals to pare ad plans" (June 24, P. 1), Young & Rubicam is

an agency for Post cereals parent Kraft Foods, not for Kellogg Co.

In "Riney stuck in Subway ad fight" (July 1, P. 1), the local

media plan proposed by the Television Bureau of Advertising hasn't

been rejected by Subway Sandwiches & Salads' Franchise Advertising

Fund Trust. The plan, now working its way around local franchise

boards, hasn't yet been presented to the trust. It was a national

plan, drawn up by Hal Riney & Partners/Heartland, Chicago, at the

behest of consultant Kevin Armstrong, that was rejected. In "Riney stuck in Subway ad fight" (July 1, P. 1), the local media plan

proposed by the Television Bureau of Advertising hasn't been rejected by Subway Sandwiches & Salads' Franchise Advertising Fund Trust. The plan, now working its way around local franchise boards, hasn't yet been presented to the trust. It was a national plan, drawn up by Hal Riney & Partners/Heartland, Chicago, at the behest of consultant Kevin Armstrong, that was rejected.

In this article:
Most Popular