In "Content sites enjoy benefits of licensing" (June 10, P. 30),
Ripley's Believe It or Not! and Penguin Books' "The Secret Language
of Birthdays" are still prospective clients of SiteSpecific. Neither
has signed on as a licensing client yet.
In the chart accompanying "Ziff's latest Net assault: Internet
Magazine" (June 10, P. 32), the price of a one-time full-color ad
for International Data Group's Web Master should have been $12,950.
The $4,000 price cited is the color add-on cost to a b&w page.
In "Cereals to pare ad plans" (June 24, P. 1), Young & Rubicam is
an agency for Post cereals parent Kraft Foods, not for Kellogg Co.
In "Riney stuck in Subway ad fight" (July 1, P. 1), the local
media plan proposed by the Television Bureau of Advertising hasn't
been rejected by Subway Sandwiches & Salads' Franchise Advertising
Fund Trust. The plan, now working its way around local franchise
boards, hasn't yet been presented to the trust. It was a national
plan, drawn up by Hal Riney & Partners/Heartland, Chicago, at the
behest of consultant Kevin Armstrong, that was rejected. In "Riney stuck in Subway ad fight" (July 1, P. 1), the local media plan
proposed by the Television Bureau of Advertising hasn't been rejected by Subway Sandwiches & Salads' Franchise Advertising Fund Trust. The plan, now working its way around local franchise boards, hasn't yet been presented to the trust. It was a national plan, drawn up by Hal Riney & Partners/Heartland, Chicago, at the behest of consultant Kevin Armstrong, that was rejected.
