CORTEX IN A NEW CONTEXT

Published on .

It's not exactly a no-brainer to prove that the Arthur Andersen accounting firm is "full of smart, savvy people who are 'right-brain' as well as 'left-brain,'*" explains AD Angelo Juliano, but that's the objective of a quirky new campaign from Leo Burnett.

To illustrate its more creative business advisory capabilities, Juliano says that he and writer

Jerry Caggiano tapped the experimental aesthetics of The Bomb Factory's Mark Fenske (soon to be CD at Ayer/New York), who directed and narrated a pair of spots that combine live-action clips with photocopy animation and various post techniques.

The first spot expresses the left/right brain idea in a fast-moving montage contrasting shots of things like mathematical symbols with dancing girls and race cars. The second spot cleverly uses just type-flashing the words "me" and "us"-and opera music, written by the creatives, to illustrate the benefits of the company's service and team approach. The tag: "Always a smart idea."

Other credits to creative director Jim Dyer and editor Gayle Grant. Music by Com/track, Chicago.

In this article:
Most Popular