TV Commercial Pulled After Consumer Complaints

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DETROIT ( -- The first TV commercial for the Chevrolet Corvette to be broadcast since 1997 was pulled off the air yesterday as a result of consumer complaints, a
spokesman for the General Motors Corp. said.

The 60-second spot for the 2005 sports car has been running on NBC's Summer Olympic broadcasts.

'Lot of complaints'
The spokesman said the company received "a lot of complaints" from callers concerned about how the commercial showed children driving the two-seat high-performance car, as well as about the aggressive driving techniques depicted.

The spot, dubbed internally "A Boy's Dream" and directed by British filmmaker Guy Ritchie, shows a schoolboy putting the new sixth-generation version of the Corvette through its paces. As he gets the car airborne, he passes a girl from the other direction --also driving a Corvette.

'Car of your dreams'
The spot ends with the narrator saying, "The official car of your dreams."

The commercial has run since the Olympics started Aug. 13, although the spokesman was unable to give the exact number of times it had aired.

Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., is the ad agency on the project.

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