Cosmair readies $20 mil for Belle Color launch

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Cosmair's L'Oreal this summer will introduce Belle Color hair coloring with $20 million in advertising from Publicis/Bloom. The line is from L'Oreal's European Garnier division, set to introduce makeup, skincare and haircare brands in the U.S. next year (AA, April 29). Those brands haven't been assigned U.S. agencies yet.

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