Hearst Magazines clarified the succession plans at Cosmopolitan
with the announcement that the February 1997 issue will be the last one edited by Helen Gurley Brown. The company, which first announced a succession plan last January, will then turn over the reins to Deputy Editor Bonnie Fuller. "The Cosmo Girl" image that Ms. Brown fostered during her 31 years at the helm is absent in the latest ad campaign, from Lotas Minard Patten McIver, New York. New ads carry the tagline "Fun, Fearless, Female..
The February issue that goes on sale Jan. 21 will be a retrospective highlighting the impact of the Cosmo Girl on popular culture in the U.S. Ms. Brown will continue with the company as editor in chief-international of Cosmopolitan, which has 28 editions worldwide..