Cosmo launches in Hungary

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BUDAPEST -- The young women's magazine Cosmopolitan will launch its 34th international edition in Hungary on October 28. It will be published in a joint venture with Erasmus Press, a Hungarian company that is a wholly-owned subsidiary of Dutch publisher VNU, the licensee of Cosmopolitan in the Netherlands.

The November inaugural issue will carry around 50 ad pages and will have an initial circulation of 70,000. In addition to advertising schedules for local products and services, the premiere issue's advertisers include Audi, Chanel, Citibank, Givenchy, Gucci, Guerlain, L'Oreal, Johnson & Johnson, Oil of Olay, Orlane, Pantene and Visa.

The launch will be supported by a major TV campaign. "We are very excited that Cosmopolitan will be the first international woman's title to published in Hungary," says George Green, president of Hearst Magazines International.

Copyright October 1997, Crain Communications Inc.

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