The November inaugural issue will carry around 50 ad pages and will have an initial circulation of 70,000. In addition to advertising schedules for local products and services, the premiere issue's advertisers include Audi, Chanel, Citibank, Givenchy, Gucci, Guerlain, L'Oreal, Johnson & Johnson, Oil of Olay, Orlane, Pantene and Visa.
The launch will be supported by a major TV campaign. "We are very excited that Cosmopolitan will be the first international woman's title to published in Hungary," says George Green, president of Hearst Magazines International.
Copyright October 1997, Crain Communications Inc.