Hearst Corp.'s Cosmopolitan
is taking its "Fun Fearless Female" annual feature online for the first time with a Feb. 8 Webcast of the "Fun Fearless Female" awards ceremony held Feb. 7. Sponsored by beauty sites Beautyjungle.com and Procter & Gamble Co.'s Reflect.com, the Webcast will air on www.cosmomag.com
, also accessible through Women.com Networks at www.women.com
promoted the Webcast in its January issue; it also is promoting it on its Web site. Beautyjungle and Reflect will provide prizes. Webcast viewers can enter a sweepstakes on the site, which will be live until March 7. Women.com helped create the online feature. "Integrated online and offline campaigns are optimal," said Lars Kry, VP-marketing of Beautyjungle.com, adding such campaigns let it build recognition and target a qualified audience.
Copyright January 2000, Crain Communications Inc.