THE COST OF DOING BUSINESS (CHART)

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Some examples of the price of sports TV spots and

sponsorships:

Philadelphia's CoreStates Complex: Naming rights, 29 years, $40 million

1996 Summer Olympics in Atlanta: Official sponsorship, $40 million

Indianapolis' RCA Dome: Naming rights, 20 years, $23 million

Women's Tennis Association: Title sponsorship, three years, $21.6 million

Fiesta Bowl: Title sponsorship, seven years, $20 million

Cleveland's Gund Arena: Naming rights, 20 years, $14 million

World Cup: Worldwide sponsorship rights, $10 million

1984 Summer Olympics in Los Angeles: Official sponsorship, $4 million

Nascar Winston Cup: Racing team primary sponsor, $2 million-$3.5 million

"NFL Monday Night Football": Title sponsor of 23-city mall tour, $1 million

Professional Golfers' Association: Major market tournament title sponsorship, $1 million

1994 Super Bowl: 30-second spot, $900,000

Association of Tennis Professionals: One-tournament title sponsorship of single tournament, $750,000

Los Angeles Lakers: 35th anniversary sponsorship package, $625,000

Nascar Winston Cup: Title sponsor of non-major race, $400,000

1996 Summer Olympics: :30 prime-time spot on NBC, $320,000

"The NFL on Fox": :30, $120,000

Source: Team Marketing Report's "1995 Sports Sponsor FactBook," Advertising Age

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