According to the American Association of Advertising Agencies' (AAAA) 2000 Television Production Cost Survey released today, the average cost to produce national TV commercials in 2000 declined 3% for 30-second spots and 1% for commercials regardless of length.
Such a decrease has only occured twice before in the 14-year history of the annual report, in 1995 and 1997. Otherwise, the trend has tended to cost increases every year. In 1999 alone, the average production cost for a 30-second spot increased by 16% from the previous year.
The 3% decrease last year represents $11,000 in actual dollars. For national commercials of all lengths, the 1% production cost decrease equals a $2,000 difference from the previous year -- from $308,000 in 1999 to $306,000 in 2000.
Sixty-eight percent, or 1,230 of the 1,807 national commercials (of all lengths) reported in 1999, were 30-second commercials.
Meanwhile, directors' fees per 30-second spot dropped 5% to $21,000 in 2000 compared with 1999, when salaries climbed 16%.