COST OF MAKING TV AD UP 8% FOR 2001

$358,000 for a 30-Second Spot

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NEW YORK (AdAge.com) -- Reversing cost declines in 2000, the average cost to produce national TV commercials in 2001 increased 8% for 30-second spots and 5% for commercials regardless of length, the American Association of Advertising Agencies said in its 2001 Television Production Cost Survey.

In 2000, the Four A's said, the average cost to produce a national spot fell 3% for 30-second spots and 1% for commercials regardless of length.

The 2001 average cost was $358,000 for a 30-second spot, and $322,000 for national commercials of all lengths.

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