Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Costa Rica begins drive

Published on .

Costa Rica Tourist Board breaks a print campaign July 3, from Garnier- BBDO, San Jose. Themed "Tan your soul," the ads promote the Central American nation as an "eco-tourism" destination, and say "It's 180 degrees from Club Med."

Most Popular
In this article: