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Costello exiting TBWA to head MCA unit

Published on .

Dick Costello, president-CEO, TBWA Chiat/Day East, is leaving after 19 years to become president of MCA's newly formed strategic marketing group in Los Angeles. Currently, there are no plans to replace him. Separately, Lorraine Ketch and Steve Le Neveu are moving to co-directors of planning at TBWA Chiat/Day here from group planning directors at the Venice, Calif., shop.

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