COSTNER, BARRYMORE TOP MARCH COVERS

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Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

A rising star and a Hollywood heavyweight shared top Cover Story honors for March, with Drew Barrymore and Kevin Costner each scoring 6 points as they promoted new movies.

The scion of the Barrymore acting dynasty made her way onto covers of In Style and YM as she paved the way for the April release of her latest offering, "Never Been Kissed." And past Oscar winner Mr. Costner appeared on Redbook and Us in the wake of his new flick, "Message in a Bottle."

A trio of Hollywood blondes share third place, with Jenna Elfman, Gwyneth Paltrow and Michelle Pfeiffer each toting up 4.5 points on the strength of their movie achievements, with Ms. Elfman starring in "EDtv," Ms. Paltrow drawing attention prior to her Oscar win for "Shakespeare in Love" and Ms. Pfeiffer touting her new role in "The Deep End of the Ocean."

Sixth place produced another tie, with four folks toting up the needed 4 points. Hollywood's latest golden couple, Brad Pitt and Jennifer Aniston generated enough romantic heat to make dual appearances on three covers-National Enquirer, People and Star. And two-time Academy Award winner Tom Hanks rode the wave of publicity around his nomination for "Saving Private Ryan" to rack up four covers himself.

And still in the news was Monica Lewinsky, who earned four covers as her book, "Monica's Story," was released.

Tom Cruise had 10th place all to himself on the strength of 3.5 points, as hype built about his upcoming release, "Eyes Wide Shut," after the death of its

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