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Coty appoints APL

Published on .

MAINZ - Benckiser subsidiary Coty Germany here has moved its Margaret Astor color cosmetic range to Ammirati Puris Lintas, Hamburg, from Select, Koblenz.

APL will handle the account on a project basis for the time being. The agency's first task is to relaunch the long-established Margaret Astor line, which this year faced new competition from Beiersdorf's Nivea Beaute and Procter & Gamble's Oil of Ulay's Color Collection.

Copyright August 1998, Crain Communications Inc.

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