COTY MOVES MARGARET ASTOR'S EURO BIZ TO JWT

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DUESSELDORF -- Coty, the international fragrances and cosmetics marketer, has awarded more business to WPP Group's J. Walter Thompson Co. JWT picks up the European advertising business for Margaret Astor, Coty's largest color cosmetics brand. The agency already handles the $40 million global account for mass market cosmetics brand Rimmel, which it won in February 1999.

The incumbent on Margaret Astor in Germany is Omnicom Group's BBDO Worldwide, which won the business in a pitch against JWT in January 1999. Germany is the color cosmetic brand's main market, although it's thought a new JWT ad campaign could soon hit France, Spain and the U.K., before a possible Europe-wide rollout.

Coty is the cosmetics and fragrances subsidiary of Germany's Benckiser. Though Coty is headquartered in New York, the latest agency decision was made by Coty's Paris office, which is responsible for the company's European marketing.

Coty's mass market cosmetics and fragrances brands include Adidas, Javan and Stetson, while prestige brands include Joop, Jil Sander and Lancaster.

Copyright March 2001, Crain Communications Inc.

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