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Coty, P&G to sponsor mybytes.com cinema offerings

Published on .

YouthStream Media Networks, which runs college site mybytes.com, has signed Coty Fragrances' Adidas' Moves and Procter & Gamble Co.'s Scope as initial sponsors for its Network Event Theater, a network of satellite-linked on-campus cinemas, which simulcast screenings of major movies before official release. The two brands are sponsoring the debut of the Warner Bros. film "Three to Tango," which will be previewed on 37 college campuses Oct. 20, prior to its national release on Oct. 23. Adidas' Moves and Scope also will be promoted via a customized hub on mybytes.com.

Copyright October 1999, Crain Communications Inc.

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