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COUGH DROPS & SYRUPS (CHART) MULTIPLE VITAMINS (CHART)

Published on .

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Halls $118.8 2.9 17.2 16.9

2 2 private label 83.2 5.2 12.0 11.6

3 3 Robitussin DM 70.6 3.1 10.2 10.0

4 4 Robitussin 50.1 15.5 7.2 6.4

5 5 Robitussin CF 35.7 -2.9 5.2 5.4

6 7 Luden's 30.6 14.1 4.4 3.9

7 6 Sucrets 26.3 -4.7 3.8 4.0

8 8 Ricola 22.9 3.2 3.3 3.3

9 12 N'Ice 19.3 -1.0 2.8 2.8

10 10 Vicks Formula 44M 18.9 -9.3 2.7 3.1

Total cough drops & syrups 691.7 1.3 100.0 100.0

Dollars are in millions for 52 weeks ended July 2, 1994. The busiest category this fall is cough drops, with a host of new products: Celestial Seasonings drops from Warner-Lambert Co., with $8 million in support; Vicks Chloraseptic Cough & Throat Drops from Procter & Gamble Co.; and Sucrets four-hour drops from SmithKline Beecham.

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 private label $113.8 6.7 26.2 27.3

2 2 Centrum 97.4 12.5 22.4 22.2

3 3 Centrum Silver 40.7 28.3 9.4 8.1

4 4 Theragran-M 33.1 6.4 7.6 8.0

5 5 One-A-Day 31.4 2.7 7.2 7.8

6 6 Nature Made 19.2 2.3 4.4 4.8

7 8 Your Life 16.5 24.0 3.8 3.4

8 9 Ocuvite 14.3 23.4 3.3 3.0

9 7 Geritol 14.0 -15.8 3.2 4.3

10 37 Protegra 9.5 2,732.0 2.2 0.1

Total multiple vitamins 435.1 11.5 100.0 100.0

Dollars are in millions for 52 weeks ended July 2, 1994. Buoyed by consumer and media interest in antioxidants, multiple vitamins watched sales soar. Lederle Laboratories' Centrum gained a total 1.5 share points, with growth outpacing private labels. But Miles' One-A-Day still is waiting for results of its spring restaging.

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