Ms. Coughlin, 38, joined the business specializing in marketing strategy, corporate positioning, product launches and public relations two years ago from Ingalls, Quinn & Johnson, where she was senior VP-director of business development.
"Her classic background in marketing and my public relations experience combine to create innovative programs for companies that want to `move the needle,'*" said Carol Cone, ceo of the shop founded in 1980. "As a partner, Coughlin has played an integral role in our incredible growth over the past few years, and I am proud to have her name on the door."
Ms. Cone, 48, still remains the majority partner in the agency, whose billings topped $4 million in 1993.
The shop counts Black & Decker Corp., FTD/Florists' Trans-world Delivery Association and Hasbro toys among its clients. It's currently working with Houston, Effler & Partners on the Massachusetts Department of Public Health anti-smoking campaign.