Nabisco Biscuit Co., East Hanover, N.J., later this month will reintroduce its "1,000 chips in Chips Ahoy!" TV advertising for the first time in more than a year to back up an in-school promotion using the cookie as a teaching tool for mathematics in elementary schools. For the promotion, kids will enter a contest to find the most creative way to count the chips. It will be judged by Bill Nye, PBS' "The Science Guy," in mid-October. Kids can also enter online at http://www.chipsahoy.com
Copyright January 1997, Crain Communications Inc.