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Published on .

Actor Jack Palance rides again as the tough cowboy, a la "City Slickers," in a commercial for Ford's F-150 pickup breaking during Super Bowl XXX (see story on Page 37). Nissan's redesigned Pathfinder sport-utility is also among advertisers heading into NBC's Jan. 28 telecast, as is Owens-Corning insulation (see Landmarks, Page 38). The network had been getting more than $1 million for each 30-second unit.
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