"During the past two years, CMA has fielded hundreds of calls from corporate America seeking ways to use country music to reach consumers, increase sales and enhance brand imaging," said Ed Benson, executive director of the association.
COUNTRY TREND GROWING
Added Edward Erhardt, VP-publisher of the Advertising Age Group: "Country music and the lifestyle concepts that are associated with this part of American culture are truly being recognized as a growing marketing trend within our industry. This seminar provides marketers with a firsthand look at how to capitalize on the relationship marketing opportunities that the association with country music can deliver."
The seminar will include panels on ence; how to drive sales and traffic with country music; and sponsorship and promotional opportunities. Country music artists participating include Wynonna, Lorrie Morgan and BlackHawk.
Other seminar sponsors include TNN: The Nashville Network; CMT: Country Music Television; and Warner/Avalon. Early registration for the seminar is $375. Call (615) 244-2840.