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'Coupon' Web site launches in Brazil

Published on .

RIO DE JANEIRO--Electronics company CCE and Marcelo Ballona, a former e-commerce Web site marketing director, have joined to create a new Web site in Brazil, www.maisdescontos.com.br (literally "more discounts'') inspired by North American coupon systems. Users get discounts from up to 100 companies from the real and virtual world. No ad agency has yet been appointed.

Copyright October 2000, Crain Communications Inc.

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