The number of coupons distributed by consumer package-goods marketers rose almost 3% in 1999, after five years of declines, according to an annual survey by NCH, a coupon processing company based in Lincolnshire, Ill. A total of 256 billion manufacturer coupons were distributed in 1999. Average face value climbed 4% to 73. Electronic Internet coupons grew more than 33% in '99, a slower pace that in the previous two years. Internet coupons represented less than 0.5% of the total 256 billion coupons distributed.
Copyright January 2000, Crain Communications Inc.