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Court bolsters Miller promo

Published on .

Miller Brewing Co., Milwaukee, can go ahead with its Super Bowl sweepstakes in California, following a ruling by the state's 2nd District Court of Appeals, Los Angeles. The Los Angeles Superior Court earlier this month issued a restraining order that suspended the national Lite sweepstakes in California. That court agreed with the California Department of Alcohol Beverage Control that the sweepstakes violated state rules governing promotions tied to alcoholic beverages. Miller contended the regulator was acting arbitrarily.

Copyright December 1998, Crain Communications Inc.

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