Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Court order hits Bristol-Myers ads

Published on .

Laboratory Skin Care., Burlingame, Calif., said a U.S. District Court in Oakland,, Calif., permanently barred Bristol-Myers Squibb Co. from claiming in ads that its Keri Anti-Microbial Hand Lotion was the "first anti-bacterial lotion" or an "innovative anti-bacterial lotion." LSC said it had marketed its LSC Anti-Microbial Moisturizer for several years and had filed a patent application for the product in 1995. Under a settlement, LSC said it will also receive an unspecified financial payment.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: