Newly revived Court TV and Odyssey Channel are seeing booming ad sales business, as the second-tier cable networks near completion of upfront activities. Court TV, for example, is up 300% in revenue, according to Gig Barton, senior VP-advertising sales. Returning advertisers paid price increases ranging from 11% to 14%. Executives say Court TV pulled in around $50 million. Odyssey has seen a 200% overall revenue increase. Media executives say Odyssey has now hit $20 million in annual ad sales.
Copyright June 2000, Crain Communications Inc.