New Cover Girl lipstick line

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Cover Girl is launching its new Continuous Color Self-Renewing Lipstick,designed to provide all-day coverage and add color when the wearer presses herlips together. The product will be backed by a $10 million print and broadcastad campaign from Grey Advertising, New York, which kicks off in the fall. Thecompany will also give ad support to its new Eye Enhancer Eye Shadow andexpanded line of NailSlicks.

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