Procter & Gamble Co.'s Cover Girl won best Web site and McDonald's Corp. won best interactive ad campaign in the inaugural CASIE Awards, presented last night at the Association of National Advertisers' conference in Amelia Island, Fla., by the ad industry's Coalition for Advertising Supported Information & Entertainment. The awards were based on effectiveness and creativity. The McDonald's campaign on the Nickelodeon Web site generated high click-throughs, while the Cover Girl site won for its success at drawing high female traffic. Leo Burnett
USA and its Giant Step unit, Chicago, developed the McDonald's campaign; Cover Girl was designed by Grey Interactive, New York.
Copyright October 1996 Crain Communications Inc.